LONDON COLLEGE OF FASHION
UAL Fashion Management Bs academic projects.
ALAïA MARKETING ANALYSIS
This report examines Alaïa's history, identity, competitive positioning, product portfolio, and global growth through key branding frameworks.
GUCCI STRATEGIC PROPOSAL
Investigated how dupe culture threatens Gucci's authentic brand identity and strategized a marketing campaign to diminish counterfeit culture.
HELMUT LANG
X
ALO YOGA
COLLABORATION PROPOSAL
Campaign proposal and research for Helmut x Alo including social media analysis, KPIS, pop-up store and target consumer.
LORO PIANA
MARKETING
CAMPAIGN
Created brand awareness by analyzing Loro Piana's brand activity and how its value has changed throughout the years under the
“quiet luxury ” concept. It examines how the brand has maintained its
exclusivity while adapting to
changing customer preferences and sustainability demands.
